Archive for the ‘Internet Marketing’ Category

In this article web analytics expert Robbin Steif outlines the chief SEO problems companies face when they redesign. These include: changing domains, neglecting redirects, duplicate content, Flash sites, discarding articles, ugly URLs, loss of title tag control, and moving too quickly.

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In this article, linking expert Eric Enge explains the two benefits of creating a profile of backlinks to your competitor’s website. First, you can request from the same webmasters a link to your site. Second, you can discover site categories that might have an interest in your type of site.

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Here are a few recent articles and resources I found this week that might interest you.

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In this article, conversion expert Jeff Sexton explains how to correct the unnoticed, subliminal problems that can prevent a sale. He discusses overall look and feel, about us page, intuitively-labeled hyperlinks and navigation, point of action assurances, what’s next and timelines, and repeated assurances at checkout.

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